Drogobych sociologists at the workshop on social communications and PR

Prof. Schudlo with first-year students of sociology

Prof. Schudlo with first-year students of sociology

March 24, 2016 prof. C. Schudlo together with sociology students participated in the workshop of Natalia Mikhnova from Lviv “The art of communication of public organizations with the authorities: communication, own brand, effective tools” held at the City Development Institute with Drohobych City Council. The focus was the formation of positive image and personal brand of organizations, standards of self-presentation in social networks, communication with mass media, PR campaigns, creating efficient tools of cooperation with the authorities. The knowledge obtained at the workshop is crucial for the professional activity of sociologists.